Zepto: RWA & Hotspot Engagement for App Growth
Executed a multi city activation campaign across Residential Welfare Associations (RWAs) and high-footfall hotspot zones. The objective was to drive app downloads and encourage first-time orders through highly localized, community-driven engagement. Our on-ground teams built interactive brand touchpoints in societies, youth hubs and neighborhood hotspots - making the Zepto brand visible, relatable and trusted, as also combined it with personal interactions and demonstrations to create a direct pipeline from awareness to app usage.
Key Results
- 10,000+ app downloads generated during the campaign.
- 12,000+ first-time orders placed through the Zepto app.
- Strengthened Zepto’s positioning as a trusted quick-commerce brand.
- Enhanced brand recall through personalized RWA & hotspot engagements.
“The RWA & Hotspot Activation exceeded our expectations. The DirectX team created strong community engagement and their seamless execution boosted both downloads and orders significantly. This campaign helped us cement Zepto’s presence in key markets with measurable impact.”— Zepto
