Hyperlocal Access
A growing network of communities, workplaces, campuses, retail environments, local markets, etc that brings brands closer to consumers.
India's Largest
Hyperlocal
Communication Firm
We help brands reach consumers where they live, work, study, shop and spend their time through ideas, experiences and hyperlocal communication at scale.
Direct access
to real
consumers
DirectX connects brands to real-world environments through relevant ideas, experiences and measurable engagement, because consumers don’t live inside media plans. They live, work, study and shop in communities.
Execution
Enabled by
Intelligence
From the first idea to the last consumer interaction, CYNQ gives brands live visibility into what is happening on the ground.
0103
Hyperlocal CommunicationMeasured in
Measured in
real-time
What do we mean by
Hyperlocal Communication?
Hyperlocal communication is about reaching consumers closer to the moments that influence their choices in their communities, workplaces, neighbourhoods, local markets and everyday environments. DirectX combines local insight, creative ideas, physical access and on-ground engagement to make brand communication feel personal, timely and culturally relevant.
- 01
Local Insight
- 02
Relevant Message
- 03
On-ground Engagement
- 04
Measurable Response
Trusted by Leading Brands
01 — Who we are
One partner,
Four strengths
DirectX enables brands to identify, target and engage the right consumer - physically, at scale. We combine hyperlocal access, creative thinking, disciplined nationwide execution and real-time campaign intelligence to make every campaign visible, accountable, tech-enabled and measurable.
Experiential Creativity
Ideas and experiences designed to attract attention, encourage participation and strengthen brand recall.
Execution Discipline
Trained teams, regional networks and structured project management for consistent execution across markets.
Campaign Intelligence
CYNQ connects field activity with live tracking, verified proof and performance reporting.
States activated
Cities covered
Projects delivered
Consumers Engaged
02 What we do
Built for the
real world
01
Retail Marketing
We turn retail environments into high-impact brand experiences that drive discovery, interaction and purchase.
The intelligent technology behind every campaign
Empowering Your
Marketing Campaigns
CYNQ brings campaign planning, people, locations, execution, verification and performance together in one intelligent platform giving brands a live view of what is happening on the ground.
✓ Live Dashboard✓ Geo-verification✓ Fraud Detection✓ Proof of Work✓ AI insights✓ Auto reports
03Selected work
Proof lives in the work.
View all work
04The DirectX Way
From ambitionto evidence.
01Discover
Understand the consumer, market, objective and local opportunity.
Find the right opportunity
02Ideate
Develop the right idea, format and consumer experience.
Brainstorming
03Plan
Build the audience, locations, routes, teams and campaign blueprint.
Build the blueprint
04Deploy
Take the campaign into the market through trained teams and local capabilities.
Execute to one standard
05Track & Optimise
CYNQ provides live visibility and intelligence to improve the campaign while it runs.
See the field live
06Measure
Translate reach, engagement, trials and responses into evidence of impact.
Prove what worked
PAN India network
Think nationally,
Activate locally
From metros to emerging markets, DirectX combines local capabilities with national campaign control giving brands the ability to think nationally and activate locally.
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05 Join the DirectX tribe
Different roles.
One ambition.
For ambitious brandsBuild your next
Build with us
Build your next
campaign with us.
Build with us For ambitious peopleBuild the future of
Join DirectX
Build the future of
hyperlocal communication.
Join DirectX For trusted partnersBuild the network
Partner with us
Build the network
with us.
Partner with us Your next campaign starts here
Hyperlocal communication.
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