Why Choose DirectX
We combine deep execution capabilities with real-time technology and consumer insight to deliver measurable results.
Brand Knowledge
Deep understanding of consumer marketing and engagement strategies.
Nationwide Network
Graded, trained promoters available across Tier 1, Tier 2 and Tier 3 markets.
Multi-Channel Execution
RWAs, malls, corporate parks, campuses, public hotspots, and transit points.
CYNQ Technology
Real-time campaign tracking, performance dashboards, and instant reporting.
RWA & Society Branding
Society gates, walls and notice boards are high-attention touchpoints seen daily by residents and visitors. Using its CYNQ network, DirectX secures branding opportunities across thousands of societies to help brands build deep, trusted impressions.
Corporate Offsite
A company gathering held away from the usual workplace, designed to foster creativity, communication and stronger relationships among colleagues. DirectX designs outdoor and indoor offsite Campaigns with collaborative games, workshops and relaxation elements tailored to the company’s goals.
Product Sampling Campaigns
DirectX runs structured product sampling campaigns across societies, retail stores, public spaces and offices. Each campaign includes distribution planning, promoter deployment, consumer data capture and feedback analysis to ensure measurable ROI.
Success Stories
Real campaigns, real results. See how we've helped brands create memorable consumer experiences.
Zepto: RWA & Hotspot Engagement for App Growth
Executed a multi city activation campaign across Residential Welfare Associations (RWAs) and high-footfall hotspot zones. The objective was to drive app downloads and encourage first-time orders through highly localized, community-driven engagement. Our on-ground teams built interactive brand touchpoints in societies, youth hubs and neighborhood hotspots - making the Zepto brand visible, relatable and trusted, as also combined it with personal interactions and demonstrations to create a direct pipeline from awareness to app usage.
Manipal Hospital: RWA & Gym Preventive Healthcare Awareness
DirectX designed and execute a community-driven health engagement program across residential societies and gyms for Manipal Hospital. The initiative aimed to promote preventive healthcare by offering free health check-ups and basic screenings for residents. In addition to this, the hospital introduced its Neighborhood Card - a membership program providing residents with exclusive discounts and benefits for healthcare services.