Manipal Hospital: RWA & Gym Preventive Healthcare Awareness
DirectX designed and execute a community-driven health engagement program across residential societies and gyms for Manipal Hospital. The initiative aimed to promote preventive healthcare by offering free health check-ups and basic screenings for residents. In addition to this, the hospital introduced its Neighborhood Card - a membership program providing residents with exclusive discounts and benefits for healthcare services.
Key Results
- Hundreds of on-site health check-ups conducted across multiple locations.
- Significant enrolments into the Neighborhood Card program.
- Strengthened community trust and brand presence within RWAs and gyms.
- Successfully positioned Manipal Hospital as a neighborhood-first healthcare partner.
“The RWA & Gym Activation gave us a direct platform to engage with local residents and emphasize the importance of preventive healthcare. The response was overwhelming, with families actively participating in the health checks and many enrolling in our Neighborhood Card program.”— Manipal Hospital
