Bistro: BTL Activations
DirectX partnered with Bistro, a rapidly growing quick commerce platform, to accelerate first order placements and new user acquisition. The objective was to take the brand directly to its target audience through high-frequency on-ground activations in key catchment areas of Delhi and Bangalore. The campaign leveraged experiential touchpoints, local engagement tactics and real-time brand interaction to educate customers about Bistro’s offerings as also encouraged trial through app downloads and first order conversions.
Key Results
- High volume of app downloads driven through on-ground engagement.
- Significant boost in first order placements during the activation period.
- Expanded user base in Delhi & Bangalore, creating long-term brand stickiness.
- Stronger local brand recall through memorable consumer experiences.
“The Bistro BTL activations designed by DirectX delivered real results on the ground. From driving app downloads to converting them into first orders, the campaign played a key role in helping us scale our user base in Delhi & Bangalore.”— Bistro
