DCB Bank: Canter Activation Campaign
Partnered with DCB Bank to execute a high-impact LED canter activation across two key branch locations. The objective was to amplify local visibility, educate senior citizens about Fixed Deposits and Gold Loans and engage audience at high-footfall zones around the branches.
Key Results
- The campaign generated 50+ quality leads captured per day across both locations, significantly increased awareness for Gold Loan & FD offerings, enhanced local visibility with strong on-ground presence and created strong recall and positioned DCB Bank as a trusted financial partner.
“DirectX has consistently delivered campaigns that truly drive results. The LED canter activation was extremely impactful. It not only increased our local presence but also helped us generate quality leads and educate customers effectively about our key offerings.”— DCB Bank
