DCB Bank: Rural Wall Painting for Gold Loan Awareness
DirectX executed a high-impact wall painting activation across 8 villages near DCB Bank’s Bhuj branch, covering nearly 1,000 sq. ft. of prime wall space in each village. Designed to maximize brand visibility in rural areas, the campaign highlighted DCB Bank’s Gold Loan services while ensuring local relevance and long-term recall.
Key Results
- 8 villages covered, creating deep rural penetration.
- 8,000+ sq. ft. of branded wall space painted.
- Strong long-term visibility due to the durability of wall paintings.
- Direct customer connection enabled through branch-level contact details.
“The wall painting campaign was a simple yet powerful way to strengthen our presence in rural markets and drive awareness for our Gold Loan product. Featuring the Branch Head’s number gave us a unique, localized way to connect with customers directly. We always enjoy working with the DirectX team on such innovative and impactful campaigns.”— DCB Bank
