BigBasket's BB Now: Multi-Touchpoint Outdoor Branding
Executed a store-centric outdoor branding campaign across 47 high-impact locations. The initiative deployed no-parking boards, newspaper insertions and auto-hood branding to ensure maximum local reach. By placing the brand in the daily touchpoints of consumers lives, the campaign reinforced BB Now’s visibility and recall around its serviceable areas.
Key Results
- 47 store locations covered with localized outdoor branding.
- High-frequency exposure through newspapers, autos and neighborhood boards.
- Created multi-channel brand reinforcement, strengthening BB Now’s presence in local markets.
“The outdoor branding campaign delivered excellent visibility for us. With presence on autos, newspapers and no-parking boards, BB Now became a familiar brand name for customers around our stores.”— BigBasket's BB Now
