BigBasket's BB Now: App Adoption through On-Ground Engagement
Executed a large-scale activation across 25 high-footfall store locations. The goal was two-fold: create visibility for BB Now’s in-app offers and onboard new customers directly onto the platform. Through a mix of on-ground visibility, targeted customer interactions, and instant onboarding support, our promoters encouraged customers to download, explore and transact on the BB Now app, bridging the gap between offline engagement and digital adoption.
Key Results
- 25 stores activated across major Indian cities.
- 5800+ orders delivered within one month through the BB Now app.
- Drove seamless user acquisition and first-time adoption at scale.
“The BB Now activation campaign allowed us to engage directly with potential users and drive measurable results in both visibility and customer acquisition. The campaign not only met but exceeded our expectations.”— BigBasket's BB Now
