Privacy Policy – DirectX (BrandTouch Division)
BTA (BrandTouch & Analytics Pvt Ltd) is committed to protecting the privacy of every individual who visits our Websites. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us through your use of the Websites. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
This policy only applies to the Websites defined below. It does not apply to any other website which may be owned or operated by any of the BTA Companies.
Definitions
“BTA Companies” – means all of the companies featuring on the websites as defined herein and listed on the group company page.
“we” / “us” / “our” means BTA, which has a significant shareholding in the major operating BTA Companies and is the owner of the “BTA” brand under which products and services are offered.
“Websites” mean www.aliagroup.com
“You” or “your” means any individual who visits our Websites.
Collection of Your Information
We may collect information that you share with us through your use of our Websites, for example by:
• emailing or writing to us using the contact details posted on our Websites; or
• submitting other enquiries.
Our Use and Disclosure of Your Information
We may use the information we collect from you to provide you with information and services that you request from us.
We may also use your information to help improve our services and to deal with any concerns or complaints you raise.
We may disclose your personal information to any of the BTA Companies.
If consistent with the purpose for which you provided your information, we may also share it with relevant business partners and associates, including non-BTA Companies.
In the event of a business sale, acquisition, or transfer of assets, your personal data may be disclosed to the prospective buyer or seller.
We may appoint service providers (such as IT service providers), which may require sharing your data for processing aligned with this policy.
We may disclose information if required by law, government authorities, or law enforcement agencies.
Except as stated above, we will not disclose your personal data without your consent.
While we take reasonable steps to protect your data, internet transmission is not completely secure, and any transmission is at your own risk.
Your Consent
By submitting your personal information, you consent to its use as outlined in this policy.
If you provide sensitive information (such as your age), you expressly consent to its use for the stated purpose, including equal opportunities monitoring where applicable.
As the internet is global and BTA Companies operate worldwide, your data may be transferred, processed, and stored internationally. By submitting your data, you agree to this.
External Websites
Our Websites may contain links to external websites. These websites have their own privacy policies, and we do not accept responsibility or liability for them. Please review their policies before submitting any data.
Cookies
Cookies are small data files that store information on your device. Our Websites may not function effectively if cookies are disabled.
How we use cookies
We use strictly necessary cookies to ensure proper functionality of the Websites, such as enabling navigation and interactive features.
These cookies do not collect information for marketing purposes.
By using our Websites, you accept the use of cookies. You can control cookies through your browser settings. Disabling cookies may impact your ability to use certain features.
Changes to Our Privacy Policy
Any updates to this privacy policy will be posted on this page. Continued use of the Websites indicates your acceptance of such changes.