Success Stories

DirectX designed and execute a community-driven health engagement program across residential societies and gyms for Manipal Hospital. The initiative aimed to promote preventive healthcare by offering free health check-ups and basic screenings for residents. In addition to this, the hospital introduced its Neighborhood Card - a membership program providing residents with exclusive discounts and benefits for healthcare services.

Partnered with DCB Bank to execute a high-impact LED canter activation across two key branch locations. The objective was to amplify local visibility, educate senior citizens about Fixed Deposits and Gold Loans and engage audience at high-footfall zones around the branches.

DirectX partnered with Bistro, a rapidly growing quick commerce platform, to accelerate first order placements and new user acquisition. The objective was to take the brand directly to its target audience through high-frequency on-ground activations in key catchment areas of Delhi and Bangalore. The campaign leveraged experiential touchpoints, local engagement tactics and real-time brand interaction to educate customers about Bistro’s offerings as also encouraged trial through app downloads and first order conversions.

As Swish expanded its footprint with new kitchen launches, DirectX designed and executed a localized outdoor branding campaign to drive immediate awareness in surrounding neighborhoods. Using high-frequency, everyday touchpoints such as no-parking boards, pole branding and branded umbrellas, the campaign created strong, consistent brand visibility where it mattered most—directly around each kitchen location. The objective was to make Swish instantly recognizable to local residents and encourage them to try out the 10-minute food delivery experience.

DirectX collaborated with Blinkit, one of India’s leading quick commerce platforms, to boost awareness and increase daily active users (DAUs) across select store locations. The strategy involved deploying a branded canter stationed for each store for three consecutive days. The canter acted as a mobile engagement hub, delivering high-visibility branding, real-time customer interaction and localized outreach in high-traffic zones. The initiative was designed to draw attention to Blinkit’s service promise and encourage users to adopt the app as part of their daily lifestyle.

Executed a large-scale activation across 25 high-footfall store locations. The goal was two-fold: create visibility for BB Now’s in-app offers and onboard new customers directly onto the platform. Through a mix of on-ground visibility, targeted customer interactions, and instant onboarding support, our promoters encouraged customers to download, explore and transact on the BB Now app, bridging the gap between offline engagement and digital adoption.

Executed high-impact activations across RWAs, tech parks and popular hotspots in Bangalore. The campaign was designed to introduce residents, professionals and youth to Swish’s unique value proposition of 10-minute food delivery. Through engaging on-ground interactions, live demonstrations and app onboarding drives, customers were encouraged to download the app and experience the service firsthand.

DirectX executed a high-impact wall painting activation across 8 villages near DCB Bank’s Bhuj branch, covering nearly 1,000 sq. ft. of prime wall space in each village. Designed to maximize brand visibility in rural areas, the campaign highlighted DCB Bank’s Gold Loan services while ensuring local relevance and long-term recall.

Executed a store-centric outdoor branding campaign across 47 high-impact locations. The initiative deployed no-parking boards, newspaper insertions and auto-hood branding to ensure maximum local reach. By placing the brand in the daily touchpoints of consumers lives, the campaign reinforced BB Now’s visibility and recall around its serviceable areas.