Industries We Serve
Specialized expertise across key verticals with deep understanding of consumer behavior, market dynamics and brand positioning strategies.
Consumer Technology
Empowering consumer tech brands to connect directly with their target users through immersive product demonstrations, interactive experiences and high-impact launch activations across urban and semi-urban markets.
Key Benefits
Deep understanding of tech product lifecycles; rapid deployment for new launches; data-driven insights via CYNQ for campaign optimization; engaging tech-savvy audiences.
Target Audience
Founders, Marketing Heads, Product Managers, Growth Teams at Consumer Electronics, Gadget and Software companies.
Example Brands
Samsung, OnePlus, boAt, Noise, Apple India, Blinkit, Zepto, etc
Our Expertise
Comprehensive industry knowledge backed by successful campaign execution and deep market insights.
Consumer Technology
Empowering consumer tech brands to connect directly with their target users through immersive product demonstrations, interactive experiences and high-impact launch activations across urban and semi-urban markets.
Startups & D2C Brands
Providing agile and scalable BTL solutions for emerging startups and Direct-to-Consumer brands, helping them build brand awareness, acquire early adopters and drive sales through targeted on-ground engagement.
Fast-Moving Consumer Goods (FMCG)
Delivering widespread sampling, product trial and promotional campaigns for FMCG brands, ensuring deep market penetration and direct consumer interaction across diverse retail environments, corporates and residential areas.
Youth & Lifestyle Brands
Crafting vibrant and engaging on-ground experiences that resonate with young audiences, including campus activations, music festivals and lifestyle events, to foster brand loyalty and drive youth engagement.
Automotive
Orchestrating impactful launch events, test drive campaigns and experiential roadshows for automotive brands, bringing new models closer to potential buyers and creating memorable brand interactions.
Financial Services
Executing targeted customer acquisition and awareness campaigns for banks, fintech companies and insurance providers, focusing on direct engagement in corporate parks, residential complexes and public spaces.
Campaign Types
Tailored campaign formats designed to meet specific industry objectives and consumer engagement patterns.
Product Demos
Hands-on product demonstrations to showcase features and benefits
Ideal for:
Sampling Campaigns
Direct product trials to drive immediate consumer experience
Ideal for:
Brand Activations
Interactive experiences that create emotional brand connections
Ideal for:
Launch Events
High-impact product and service launch campaigns
Ideal for:
Why Choose DirectX
Industry-specific advantages that set us apart in BTL marketing execution.
Youth Engagement
Deep understanding of Gen Z and millennial consumer behavior and preferences.
Tech Adoption
Expertise in promoting tech products and digital services to Indian consumers.
Urban Markets
Strong presence in metro and tier-1 cities where key demographics are concentrated.
Brand Building
Proven track record in building brand awareness and driving consumer adoption.