Creating a direct route from product discovery to purchase
Oral-B gained a direct sales channel with a two-click path to purchase.
Objective
Create a new direct-selling channel for Oral-B, supporting the product relaunch with a simpler path to purchase.
DirectX Approach
DirectX developed a microsite with a two-click checkout and opportunities to upsell and cross-sell products. The programme created a direct digital sales channel beyond existing marketplaces, with supporting order, product, customer-relationship and vendor-management capabilities.
Key Results
The campaign slide reports 30x sales growth and sales above marketplaces on a month-on-month basis.
