
Bringing teams together to build momentum for what's next
Birla Estates brought teams together to build momentum for what’s next.
Objective
Bring Birla Estates teams together beyond their day-to-day roles, strengthen a shared sense of purpose and build momentum for the next phase of their journey.
DirectX Approach
DirectX created an employee-engagement activity centred on team connection, participation and a shared sense of direction—turning a corporate gathering into a people-led brand experience.
Key Results
The activity brought Birla Estates teams together in a shared setting. Attendance, participation, employee feedback and post-event impact can be added when supporting records are available.


