Tide wanted to develop a campaign for scalable Data procurement & direct consumer engagement.

Objective : Direct Action and data procurement.

Mechanism

• BTA created a national contest for the fabric wash category with an annual distribution of over 150 million SKU’s.
• BTA leveraged on pack property space with customer call to action
• The data collected through missed calls (support in 8 languages) was legally backed with an ‘opt in’ – to send customised offers/trials directly in order to cultivate deeper relationships.
• Complete IVR Mechanism in 8 National languages was set up and managed End to End.

Results

• Reach:40 Lakh Pakhs Printed with CTA.
• Data: Over 1 Million Consumer Data Points Collected.
• ROI:15% Boost in Sales during the campaign.
• Rewards:500 Amazon Vouchers Distributed .

Colgate Plax wished to raise awareness of Colgate Plax Mouthwash in terms of health benefits and method of usage and penetrate the oral health market.

Objective : To instil the habit of consuming mouthwash to Corporate Individuals, post meals.

Mechanism

• BTA partnered with cloud Kitchens like Box8, Faasos and Food Delivery Apps.
• Select geographies including major corporate areas were targeted.
• Provoking secondary packaging was designed with each sample.
• Each sample had a strong CTA to track conversions at online stores.
• Samples were delivered during lunch hours to promote the habit of using mouthwash post meals.

Results

• Reach- 500,000+ samples given, 80% targeted reach to Corporate audiences in the age group of 25-40 after lunch.
• Coupons Redeemed- 10% coupons redeemed at Online Stores.
• ROI- 3x Returns from Sales, MR Costs and Data Acquisition.

Pillsbury decided to take the direct to consumer route to launch it’s especially for India product – “Cookie Cake”.

Objective : To sample Cookie Cakes along with meals as a dessert.

Mechanism

• BTA partnered with cloud Kitchens like Box8, Faasos and Food Delivery Apps.
• Provoking secondary packaging was designed with each sample to generate WOM and promote sharing.
• Each sample had a sticker to collect consumer feedback.

Results

• Reach- 500,000+ samples given, 80% targeted reach to individuals of various age groups.
• Feedback received –% basic stickering on samples led to collection of feedback.
• ROI- 3x Returns from Sales, MR Costs and Data Acquisition.

Bingo was launching a new flavour and wanted to popularize the variant among the brand TG of 15 to 35.

Objective: Drive awareness for the new product launch in a contextual manner that would prompt sharing and WOM.

Mechanism

• Reaching consumers in contextual manner BrandTouch onboarded 1 food partner across 4 cities for the campaign.
• the chips were delivered along with lunch orders so that the chips act as evening snack.
• BTA had pasted stickers on the bottom of the pack asking consumers to share their feedback.
• Brandtouch hosted a microsite for consumer to come and share their feedback which were captured and shared with brand team at the end of the campaign.

Results

• Perfect partnership enabled the campaign reached 4 lakh audience in a matter of 30 days across Mumbai, Delhi, Bangalore and Chennai.

P&G wished to reach out to its consumers with offers at Modern Tade Outlets.

Objective : Drive impulsive sales and Consumer Engagement.

Mechanism

• BTA designed a Redeem Today Trinket in the form of a Booklet.
• Offers were laid out on the Booklet ranging across all P&G products.
• This was an opportunity to increase cross selling through discounts.
• These coupons were crafted for instant redemption at the Modern Trade Outlet.
• This encouraged impulsive purchases at the outlet.

Results

• More than 20,000 booklets distributed.
• Increase in sales by 20% during the campaign.

Colgate aimed to reach out to its target audience through offline mediums.

Objective : Awareness of the new SKU Colgate Total in a contextual and engaging method to ensure brand recall and sales.

Mechanism

• BTA partnered with its Salon and Gym network across all metro cities.
• To ensure accountability and data collection BTA set up a missed call mechanism accompanied with the sampling activity.
• Sample was given out only upon the verification of an OTP on giving a missed call.

Results

• Over 200,000 samples were efficiently distributed.
• 5% consumer feedback was received at the end of the campaign.

ITC Partnered with BTA for the launch of its Wonderz Milkshake.

Objective : Make youngsters try new fruit based milk shake.

Mechanism

• Making it contextual Brandtouch partnered with food delivery partner in the launch city and made a successful launch for the brand.
• BTA partnered with cloud Kitchens like Box8, Faasos and Food Delivery Apps.
• Provoking secondary packaging was designed with each sample-Got bottle tags stuck to the product before delivery drove the consumers to the newly launched TVC online for the product.

Results

• This campaign received WOM through social media mentions and WOM .

Gillette wanted to set up a digital platform for sales of its portfolio.

Objective : To sell Gillette to customers / consumers directly through alternate, new and underleveraged means of digital distribution.

Mechanism

• Given the nature of the mediums BTA & the brand team decided to christen this activity “Instant Commerce”.
• BTA positioned itself as a one stop ’Digital Distribution’ platform.
• At one end BTA created technology and tech support to interact instantly on Instant Messenger and at the other end set up an end to end network on its platform from digital marketing to content creation, to print and packaging and all logistics (Warehousing including payment gateways etc.
• BTA marketed the product offer/s online to drive buyers to purchase one range of products on Whats App – a FIRST of its kind campaign.

Results

• The program was greatly appreciated for its breakthrough thinking and is set to have other products lined up to be sold through this medium.
• The concept of Instant Commerce and Digital Distribution is taking root.
• For the 2nd range of products the micro site sold almost 50% units in 3 days – compared to what was sold through traditional channels in the entire previous year. This is truly the Future Of Marketing.

Colgate Palmolive launched their new “Facial Bars”.

Objective : Drive wet trials and engagements with the target audience at Salons.

Mechanism

• BTA leveraged its 600+ Salon Chain Network to conduct activations.
• Staff of the salon were trained to execute wet trials of the product.
• Customers were asked to share their feedback for the product.

Results

• Collection of over 20% Consumer PII Data from audience.
• Collection of Staff and Customer Testimonials.

Electric Toothbrushes is an unpenetrated segment in the market. P&G wanted direct access to its consumer to drive instant sales.

Objective : Drive an E Commerce Platform with a Single Product Page to drive sales.

Mechanism

• BTA designed a seamless interface for a single product layout.
• The interface was designed to keep the transaction clean and simple- a 2 click checkout process.
• The entire process from Marketing to Logistics and Warehousing is managed and executed by BTA End to End.

Results

• BTA managed to sell a year’s volume of Oral B Electric Toothbrush from all traditional channels- through this single D2C Platform.

Reaching out to Parents of 3 - 6yr old and to provide them with trials of the new bubble gum flavoured toothpaste.

Objective : The said brand wanted to distribute 100,000 samples to the right TG. Kids toothpastes were to go to parents of kids between the age of 3-6yrs and a validation of them being the right audience was required.

Mechanism

• BTA developed a microsite which was as simple as a registration page.
• The microsite consisted of a 3-step questionnaire that could validate the consumers status.
• BTA targets these consumers using social platforms like Facebook and Instagram.
• Consumer click on ads and are redirect to the microsite to place an order for a FREE TRIAL PACK.
• Software validates consumer details and verifies the consumer to be a parent based on the set logic
• Consumer receives confirmation and BTA manages shipping of the same.
• A follow-up campaign is set for feedback and reviews to boost social mentions.
• Retargeting the same consumers with an option to purchase.

Results

• 100,000 parents registered within 7 days of the campaign.
• Social media push via comments and parents tagging each other.
• Feedback and a boost in sales observed by the brand.