DirectX campaign intelligence

Empowering Your
Business Campaigns.

CYNQ is the campaign operating system connecting plans, people, locations, proof and performance—so your business can move with clarity while execution is still live.

Download CYNQ App Explore capabilities ↓

Built into execution

CYNQ is part of how DirectX plans, runs and reviews campaigns—not a disconnected reporting layer.

One shared view

Clients and campaign teams work from the same verified field activity and performance picture.

Campaign memory

Every activation adds structured learning that can improve the next market, phase or campaign.

01 Why CYNQ

Campaign data is everywhere.
Campaign intelligence isn't.

Field execution creates hundreds of disconnected updates across teams, locations and formats. CYNQ turns that activity into one trusted operating view—so gaps surface early and decisions happen while they still matter.

02 What you can see

From campaign activity
to business clarity.

01

Live visibility

See campaign progress, active locations and field activity as it happens.

02

Verified field proof

Capture geo-tagged, time-stamped evidence from every activation location.

03

Workforce control

Track attendance, deployment status and team performance across markets.

04

AI validation

Review campaign assets faster and flag incomplete or inconsistent submissions.

05

Performance dashboards

Bring reach, engagement and execution metrics into one client view.

06

Automated reporting

Turn verified field data into structured, decision-ready campaign reports.

03 A continuous cycle

Every campaign makes
the next one smarter.

Plan

Set locations, teams, tasks and campaign targets.

Deploy

Coordinate field teams across cities from one system.

Verify

Validate attendance, location and photographic proof.

Improve

Use live performance and past learning to strengthen what happens next.

Benefits for Everyone.

CYNQ creates value for all stakeholders in the BTL ecosystem which includes brands, promoters, and channel partners.

For Brands

  • Real-time campaign visibility
  • Instant performance insights
  • Quality assurance monitoring
  • ROI optimization
  • Compliance tracking
  • Detailed reporting

For Promoters

  • Easy task management
  • Clear performance metrics
  • Instant feedback
  • Training resources
  • Earnings tracking
  • Career development

For Channels

  • Partnership opportunities
  • Revenue generation
  • Brand collaborations
  • Network expansion
  • Performance analytics
  • Growth insights

See CYNQ in action

Make your next campaign
visible from day one.

Download
CYNQ App